Services to Shape Your Brand Plan
Annual brand planning is one of the most critical and universally challenging commercial exercises a brand team undertakes and executes well.
Technology Training Institute’s brand planning services help brands and teams navigate regulatory, scientific, competitive and organizational challenges by providing deep expertise, data-driven insights, efficiencies and an integrated strategy that drives success.
Addressing Your Needs
Next Generation Brand Planning
Data-driven Strategy, Focus and Integration
A turnkey approach to brand planning that is fully integrated cross-functionally and that results in efficiencies and insight-driven strategy and tactics for your brand.
- Greater Business Impact: Design and prioritize only those tactical programs that will drive greater business impact
- Time and Money Savings: Our collaborative and engaging approaches to workshopping and consensus building ensure cross-functional input and buy-in
- Greater Efficiencies to Get to Insights-Driven Strategies & Tactics: Leveraging a combination of your research and our in-house data resources, we work with you to uncover the strategic levers most likely to give your brand a market edge
Addressing Your Needs
Leveraging GenAI in Brand Planning
Discover insights from our second annual Pharmaceutical Brand Planning Survey and uncover ways to integrate generative AI into brand planning.
Addressing Your Needs
Situation Assessment: Brand Funnel Diagnostic
Diagnose Your Brand’s Challenges
A brand funnel diagnostic performed by leveraging a broad range of data sources to diagnose the business challenges impacting your brand and uncover opportunities to drive success.
- Uncover new brand opportunities
- Assess the relative opportunity among various brand challenges
- Learn the implications for action in brand planning